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Smart Toilet Campaign

> Smart Toilet Campaign

The transition from unimproved to improved sanitation is accompanied by a more than 30 percent reduction in child mortality.

CSPC in collaboration with the State government of Gujarat has facilitated a large number of Individual Household Latrines (IHHL) and has led many villages to become Open Defecation Free (ODF). The efforts of the organization are now directed towards promotion of usage in targeted communities.


To achieve this objective, CSPC collaborated with London School of Hygiene and Tropical Medicines to design, implement and undertake a rapid impact evaluations of a behavior change driven intervention model to improve the toilet usage in Coastal Gujarat.

CSPC launched a campaign in the 47 study villages through a Behaviour Centered Design (BCD) framework by understanding behavior patterns and use design thinking to develop and evaluate the BCD interventions. As part of the intervention design, a two-day campaign was rolled out which focused upon use of state-of-the-art technology to demonstrate ‘toilet makeover’ and strategies to highlight ‘convenience’ of toilet usage which was followed up with the physical demonstration of pit filling.


Various smart messaging tools were deployed in the villages such as VR googles, World Toilet Map, 3D toilet model etc. The focus of the campaign was to generate evidence on the design and implementation of context-specific, low-cost behaviour change interventions which could be scaled up easily.  As a result of the intervention, toilet usage improved by 18% in intervention villages.